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Duffaut will drive company’s continued growth as it moves towards a platform and subscription-based business

London, UK – December 20, 2018, Finastra has appointed Eric Duffaut as President and Global Head of Field Operations. Based at Finastra’s London Headquarters, Duffaut will take responsibility for the company’s entire go-to-market organization including global sales, services and consultancy, as well as overseeing the Finastra partner ecosystem.

“Eric will play a key role in accelerating market adoption of our leading solution portfolio, as well as our shift to subscription-based and cloud-based models. He brings a wealth of experience in global sales strategy, supporting digital transformation and delivering growth and customer value,” said Simon Paris, CEO, Finastra. “We have a fantastic opportunity to build on what we’ve already achieved as we continue to evolve from a software solution company to a platform company with FusionFabric.cloud. Eric is a visionary and inspiring business leader and will help us to deliver our mission of taking Finastra into the future as a market maker for innovation in financial services.”

Duffaut’s career in the technology space spans more than 20 years across the spectrum of large enterprises and small and medium size businesses. These include positions at SAP, Oracle and Unisys. Most recently he was Chief Customer Officer and member of the Management Board at Software AG, responsible for global sales, consulting services, customer support and marketing.

“Finastra has a great vision and a bold strategy to match,” said Duffaut. “I’m thrilled to join a world-class team and to partner with leading financial services institutions around the world to enable their digital transformation. I relish the opportunity to bring Finastra’s business to new heights as it moves to a subscription-based model, and to make FusionFabric.cloud the leading open platform for innovation and collaboration.”

Duffaut will join Finastra in early February 2019.

For further media information please contact:

CAROLINE DUFF

Global Head of PR, Finastra

T: +44 (0)20 3320 5892

E: caroline.duff@finastra.com

www.finastra.com

HARRIET PICKERING

PR Specialist EMEA, Finastra

T +44 (0)20 3320 5317

E harriet.pickering@finastra.com

www.finastra.com

About Finastra

Finastra unlocks the potential of people and businesses in finance, creating a platform for open innovation. Formed in 2017 by the combination of Misys and D+H, we provide the broadest portfolio of financial services software in the world today—spanning retail banking, transaction banking, lending, and treasury and capital markets. Our solutions enable customers to deploy mission critical technology on premises or in the cloud. Our scale and geographical reach means that we can serve customers effectively, regardless of their size or geographic location—from global financial institutions, to community banks and credit unions. Through our open, secure and reliable solutions, customers are empowered to accelerate growth, optimize cost, mitigate risk and continually evolve to meet the changing needs of their customers. 90 of the world’s top 100 banks use Finastra technology.

Please visit www.finastra.com

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LONDON, FRANKFURT, DUBLINZeidler Legal Services, a technology-driven law firm serving the asset management sector, announced the opening of a software development office in Mumbai. Based in Bandra Kurla Complex (renown financial centre), the team of developers will be working together with the firm’s EU-based developers and lawyers to create new products to alleviate the complexity of international regulation and compliance for fund managers. Most recently, Zeidler launched its Global Knowledge Hub, a high-tech service for asset managers to keep up-to-date with legal and regulatory requirements for registering and marketing funds across borders.

Zeidler is a unique law firm that combines legal, business and technical expertise specifically targeting the asset management sector. Founded by Arne Zeidler in 2008, the firm advises on all legal and regulatory aspects of cross-border distribution and marketing of investment funds globally.

Arne Zeidler, Managing Director and Founder of Zeidler Legal Services said, “We are constantly looking to technology to develop new ways to provide legal services to our asset management clients. The team in Mumbai has many years’ experience working with the legal sector developing tools to enable better efficiency, transparency and cost efficiency. I am personally extremely excited to have such a fantastic team of developers to complement our group.”

Zeidler has focussed on the legal side of international marketing of investment funds for many years. It is one of the very few firms who possess such detailed global legal knowledge within one team. One quarter of its staff are now software developers, allowing it to provide legal and technology-based solutions out of one firm.

For more information contact:

Kathryn Adamson, kathryn@legalcomms.com, mobile: +44 (0) 771 713 3595.

Kunal Grover, Business Development Manager, +44 (0) 203 314 8202

https://zeidlerlegalservices.com/

–ENDS—

NOTES TO EDITORS

Zeidler is a unique law firm that combines legal, business and technical expertise specifically targeting the asset management sector. Founded by Arne Zeidler in 2008, the firm advises on fund formation, management and cross-border distribution globally. The firm’s focus on innovation allows it to provide time-saving technology solutions to providing legal services. Zeidler’s range of asset management clients includes some of the largest, most respected names in the industry, as well as boutique operators. It continuously services more than 100 clients with aggregate assets under management above USD 1 trillion. Clients include Universal-Investment, Nomura Asset Management, Fundsmith and Gabelli Funds.

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Research also shows nearly 68 percent of consumers are comfortable sharing preferences with brands to receive a more personalized experience

[LONDON and New York – December 13, 2018] — Qubit, a leader in marketing personalization technology, today announced findings from its platform data on consumer holiday shopping behavior, along with a new consumer survey. Qubit analyzed internal data from 10 days prior to Black Friday through Cyber Monday over the past three years. The 2018 data shows how consumer online shopping habits are changing.

Qubit logo
Qubit logo

Qubit surveyed 417 U.S. residents just before the Black Friday weekend to obtain consumer insight and perceptions about the holiday shopping season.

A major trend supported by both shopper behavioral data and the consumer survey responses is the expansion of the holiday shopping peak to span more days than ever before:

  • According to Qubit’s internal data, the five-day period (Saturday – Wednesday) prior to Thanksgiving saw a significant uplift of shopping sessions over the past three years (compared to the control), from 3.48 percent in 2016, increasing to 14.78 percent in 2017, and up to 19.48 percent in 2018.
  • The consumer survey backs up this data — 41.25 percent of those surveyed responded “yes” they started their holiday shopping earlier this year than in 2017, as compared to “no” (29.3 percent) or “about the same” (29.5 percent).

“Shopping starting earlier means more browsing and product discovery, which means more data points that can be used for the customer experience,” said Leah Anathan, CMO of Qubit. “Consumers are expecting personalization now more than ever. This indicates that personalization provides real benefits to both shoppers and retailers and is an accepted part of shopping online. Another surprising takeaway from the consumer survey is the growing acceptance of product recommendations. As recommendation engines have advanced, they’re also proving to be a consistent revenue driver for retailers.”

Other major takeaways are how comfortable consumers have become with sharing preferences and receiving relevant product recommendations, and how few sites are searched before shoppers make a purchase:

  • According to Qubit’s consumer survey, nearly 68 percent of consumers are happy to share preferences and data with brands so they can personalize the experience. Only a fifth (22.54 percent) of consumers state that brands shouldn’t use their data.
  • 44.36 percent of consumers find recommendations very useful to the shopping experience, while 49.88 percent of consumers said they’ve bought something that has been recommended to them.
  • Respondents also mentioned relevancy as the primary reason consumers shop on Amazon (30.7 percent), behind Amazon stocking everything (27.58 percent) and delivery times (19.42 percent).
  • 57.31 percent of consumers visit two to three websites before they purchase something, while half stated that they’ve purchased something from recommended products

Qubit’s most recent research also found the continued growth of mobile commerce. Consumers are using the mobile channel to discover and buy more products than ever before.

  • According to Qubit’s consumer survey, 50.1 percent of consumers are discovering more products on mobile than last year, with 44.8 percent purchasing more on mobile as well.
  • Additionally, visitors are becoming more comfortable converting on mobile than in previous years. However, there is still a gap between share of mobile sessions (74 percent) and share of mobile revenue (44.9 percent).
  • Qubit’s platform data shows that the revenue share gap between mobile and desktop is decreasing. Between 2016 and 2018, the mobile share of revenue during Black Friday weekend increased by 30.9 percent.

“The growth of the mobile channel continues to show promise for brands and will soon be the preferred method of shopping before, during and after the Black Friday period,” Anathan continued. “Retailers still have some way to go to close the revenue gap, but mobile is clearly a huge engagement driver across the peak shopping season. Mobile also shows great potential for retailers as they launch campaigns for Christmas and other major holidays throughout the year. One thing is certain — brands can no longer afford an outdated mobile strategy or poor user experience.”

-END-

About Qubit.

Qubit is the leader in delivering highly persuasive personalization at scale. In 2018, the company was named a ‘Top Rated A/B Testing & Personalization Tool’ by TrustRadius. Leading brands in retail, travel and egaming work with Qubit to transform the way they understand and influence their customers. Companies like NET-A-PORTER, Topshop, Emirates, Ubisoft, Thomas Cook, and Ladbrokes Coral are using the Qubit personalization platform to increase revenue, build loyalty and significantly improve their marketing efficiency. Every week Qubit is used to personalize approximately $600 million in online sales. Headquartered in London, the company has offices across Europe and the U.S.

For more information, please visit: www.qubit.com

Contact

George Barker, Communications

george@qubit.com

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SINGAPORE – 10 December 2018 – The hire of Jason Key into the CTO role at OnePlace further prioritizes OnePlace’s robust development infrastructure – in support of continued, aggressive, innovation and growth. Key will lead and scale the software engineering, solution development and product delivery teams at OnePlace.

A strong track record of leading process and digital transformation across a variety of verticals, but with a focus on business enablement, makes Key a brilliant fit. He brings significant expertise in building cross-functional, Lean and Agile software engineering and development teams. His extensive product management and development experience will enable Key to deliver on OnePlace’s ambitious solution strategies. He is obsessed with innovation and using new technologies to deliver the tools that clients need and demand.

Jason Key
Jason Key

The new OnePlace CTO, Jason key, commented, “I’m excited to be part of the OnePlace mission; delivering innovative tools that help law firms proactively manage their multifaceted client relationships and touch points – so they succeed in an increasingly competitive and changing market. I am thrilled to join the leadership team and look forward to making a notable contribution to continued growth and success.”

OnePlace CEO, Tim Smith, said, “Jason’s appointment to the role of CTO is important as we continue to refine and expand the capabilities of the OnePlace solution. Strengthening integrations with applications that sit within the CRM ecosystem, for legal and other professional services firms, is a top priority. Jason’s experience in scaling engineering teams, delivering meaningful software tools and developing robust platforms is a fantastic match for the OnePlace strategic growth objectives.”

Existing CTO and product development leader, Angus Thompson moves to become Chief Operations Officer at OnePlace. Thompson, who has been with OnePlace from the very beginning, will now drive and ensure internal organizational efficiency, as OnePlace continues to grow both its client base and professional teams worldwide.

Ends.

About OnePlace Professional Services

OnePlace is a Client Lifecycle Management (CLM) solution that helps professional services firms identify and nurture new engagements, build strong pathways into existing clients and monitor and manage revenue risk. Developed natively on the Salesforce Platform, OnePlace delivers capabilities beyond legacy CRM systems to support the complete client lifecycle: from initial contact to cultivating profitable, long-lasting relationships. With offices in Australia, the U.S. and the UK, the OnePlace team has built a strong track record of planning, implementing and supporting successful CLM projects worldwide with expertise and passion. For more information visit www.oneplace.global.

Note: Salesforce and others are among the trademarks of salesforce.com, inc.

Organisation: OnePlace Pty Ltd

Media Contact: Barbara Ozimic

Email: barbara.ozimic@oneplace.global

Phone: +44 7852 987 844

Website: www.oneplace.global

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Searchmetrics’ CTO will become the new Chief Innovation Officer (CIO) of the Searchmetrics Market Innovation Lab as of January 2019

San Mateo, December 06, 2018 ‒ Since its founding in 2005, Searchmetrics and its innovative suite of Search and Content solutions have been driven by its founder and CTO, Marcus Tober. In January 2019 Marcus will take on a new position in the company: leading the newly-founded Searchmetrics Market Innovation Lab as Chief Innovation Officer (CIO), focused on developing new search solutions.

Searchmetrics founder Marcus Tober moves to new leadership position
Searchmetrics founder Marcus Tober moves to new leadership position

Tober’s responsibility for day-to-day management and delivery of the existing product portfolio will be transferred to CEO, Volker Smid.

With the product organization reporting to Smid and supported by Tober, who in his role as CIO, will drive new innovation, Searchmetrics will not be seeking to appoint a new CTO immediately.

The change of role for Tober coincides with finalization of plans for the introduction of the seventh update of the company’s Searchmetrics Suite software. Tober has now successfully managed the launch of the Early Access version of The Suite. The progress to full market launch of the updated product in 2019 requires less innovation work, allowing the product team to take over.

The Market Innovation Lab is the first of its kind in the industry: The Lab is formed by a team of Searchmetrics developers and Data Scientists. Under Tober’s guidance, they will work on developing new search solutions, including tackling the toughest problems faced by Searchmetrics customers and the wider SEO and marketing community. Marcus and the innovation team will report directly to the Searchmetrics Board of Directors.

As CIO, Tober will continue to be the brand ambassador for Searchmetrics. As always, he will work towards the greater recognition of SEO in the marketing industry.

About Searchmetrics

We help you attract an online audience and boost results with content that uniquely matches user intent. Using the deep learning insights of the Searchmetrics Suite and Searchmetrics Content Experience platform, we navigate the shifting priorities of search engines and help you outrank your competition. Search has evolved into a data-driven field that requires powerful software to guide companies through discovery, briefing, optimization and measurement of engaging storytelling.

There’s only one platform that owns its data: Searchmetrics, the world’s #1 Search and Content Marketing Platform. We don’t rely on data from third parties and we’ve been studying search and content trends since 2005 − compiling the industry’s largest global and historical database.

Searchmetrics uncovers the opportunities and pitfalls of online marketing. Our award-winning Searchmetrics products bring search engine optimization and content creation together for the first time, offering marketers an ultimate platform for creating the moments that shape customers’ decisions and brand preferences. We offer competitive insights and hands-on consulting to help our customers create predictable returns in earned media. Our SEO Visibility Score − trusted by reputable media sources such as The New York Times, Bloomberg and The Guardian − reliably gauges your online presence. Searchmetrics reveals the connection between social media links and overall engagement, and its analytics make clear which content performs best.

More information: www.searchmetrics.com.

Media Contact:

Uday Radia

CloudNine PR Agency

uradia@cloudninepr.com

+44 (0)7940 584161

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Following a record EU penalty, Google had to revamp its Shopping service and create more competition. Now, 32 percent of ads come from external Comparison Shopping Services (CSS). However, traditional product and price comparison portals only provide 9 per cent of the total ads. With marketing agencies occupying 23 per cent of the market, this calls into question the kind of competition that exists for ads appearing within Google Shopping.

San Mateo, December 05, 2018 ‒ Over a year on from the European Commission’s antitrust ruling which forced Google to open up its shopping service to outside competitors, new Searchmetrics research suggests a third of ads within Google Shopping boxes are coming from providers other than Google. But the majority of these (23% of all ads) seem to be from digital marketing agencies profiting from Google Shopping’s revamped auction model. Only around 9% are from the traditional comparison shopping sites (CSSs) that the EU’s ruling was originally intended to support.

Who are the main advertisers on Google Shopping in Europe: Searchmetrics data from Autumn 2018
Who are the main advertisers on Google Shopping in Europe: Searchmetrics data from Autumn 2018

In an open letter to the EU’s competition commissioner, 14 European shopping comparison services recently claimed that the modifications Google has made to make its shopping service fairer have actually made matters worse for them. They claim Google is now trying to populate the service with ‘fake’ comparison shopping sites by ‘reaching out to Google Shopping Ad Agencies to encourage and incentivize them to pose as CSSs’.

Searchmetrics’ analysis of Google Shopping in the UK, Germany and France, has found that many non-Google ads are coming from numerous new players, mainly digital marketing and advertising agencies, whose role is to manage the ad auction process for merchants. While these firms do run comparison shopping websites, their pages tend only to list the products sold by the merchants whose bids they manage – which means they are otherwise largely irrelevant for genuine comparison shopping.

Looking across Europe, we see a similar situation in the UK, Germany and France, with many marketing agencies among the top ten advertisers in each country. Searchmetrics investigated the shopping ads on desktop search results in these three markets in autumn 2018 – and the average result from all three markets, breaking external advertisers down into marketing agencies and traditional comparison sites, raises questions about the true nature of competition in Google Shopping, view chart here: https://www.realwire.com/writeitfiles/google-shopping-graphic-EN.jpg

The agencies are likely to have been encouraged to enter the market by the Google Comparison Partners program which creates certified CSSs who can act on behalf of merchants that want to bid for Google Shopping ad slots. Its SpendMatch incentive scheme has been giving merchants rebates of up to 30 percent of their shopping budget if they place their shopping ads via an external Google-certified CSS and not through Google itself. In effect, Google has been giving cashback if merchants spend their ad budget via these competitors.

While SpendMatch has been available for ads from all CSS’s, including the traditional price comparison websites, it appears that these true comparison services have found it difficult or unprofitable, since it is not part of their business model to attract merchants to place their ad bids. In the letter to EU’s Competition Commissioner, the comparison services state: ‘few rivals have chosen to participate in Google’s CSS auction’.

Daniel Furch, Director of Marketing for EMEA at Searchmetrics said: “Online marketing agencies have been the primary beneficiaries of Google Shopping opening up to external CSSs. They are now a new player in the marketplace for shopping ads and are profiting from the incentive program. Whether or not the traditional product and price comparison sites are right in their evaluation of the situation, which they see as “fake competition”, will probably be determined following further investigation by the EU, whose main motivation for demanding more competition was ensuring that consumers are given fair choice. Searchmetrics will continue to analyze developments in its upcoming studies.

Searchmetrics analyzed Google search results for approximately 500,000 keywords per country in the UK, France and Germany, noting how frequently rival comparison services appeared in the Shopping Units in Google desktop searches. Data was collected at four points in September and October 2018.

3 more interesting facts from the Google Shopping study

  • According to the study, Twenga is the only classic comparison site among the top three external advertisers on Google Shopping in any of Germany, UK or France.
  • And in the UK, for instance, the online marketing agency periscopix.co.uk − with 20% of external ads − is the best represented competitor in Google Shopping.
  • Six of the top 10 competitors in the UK are very new – their sites only started being listed in Google’s paid or organic search results in 2018 – and they are all marketing agencies rather than established comparison sites.

To download the full study visit: https://www.searchmetrics.com/knowledge-base/shopping-study-2018/?utm_source=PR&utm_medium=external media

About Searchmetrics

We help you attract an online audience and boost results with content that uniquely matches user intent. Using the deep learning insights of the Searchmetrics Suite and Searchmetrics Content Experience platform, we navigate the shifting priorities of search engines and help you outrank your competition. Search has evolved into a data-driven field that requires powerful software to guide companies through discovery, briefing, optimization and measurement of engaging storytelling.

There’s only one platform that owns its data: Searchmetrics, the world’s #1 Search and Content Marketing Platform. We don’t rely on data from third parties and we’ve been studying search and content trends since 2005 − compiling the industry’s largest global and historical database.

Searchmetrics uncovers the opportunities and pitfalls of online marketing. Our award-winning Searchmetrics products bring search engine optimization and content creation together for the first time, offering marketers an ultimate platform for creating the moments that shape customers’ decisions and brand preferences. We offer competitive insights and hands-on consulting to help our customers create predictable returns in earned media. Our SEO Visibility Score − trusted by reputable media sources such as The New York Times, Bloomberg and The Guardian − reliably gauges your online presence. Searchmetrics reveals the connection between social media links and overall engagement, and its analytics make clear which content performs best.

Marcus Tober, one of the top 10 SEO minds in the world, leads Searchmetrics’ product development, driving innovations for more than a decade that improve results for content marketers. We have over 100,000 users worldwide, including respected brands such as T-Mobile, eBay and Siemens.

More information: www.searchmetrics.com.

Media Contact:

Uday Radia

CloudNine PR Agency

uradia@cloudninepr.com

+44 (0)7940 584161

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Avius customer feedback will help drive retail sales this Christmas

London, 19th November, 2018: Avius (avius.com), a UK tech company that provides insights to improve customer satisfaction, today announced the launch of its customer experience feedback solution with one of the USA’s most iconic premium department store chains.

Avius has installed its survey kiosks in the store’s changing rooms to collect unique customer insights that are used to improve overall customer experience. Such tech has already enabled Avius’ clients across the world to improve customer satisfaction levels on average by 9%.

Avius’ interactive survey kiosks enable shoppers to leave feedback whilst in the store, based on their overall experience, cleanliness, speed of service and product availability. The retailer can then use these insights to improve the in-store experience. 19 kiosks will be deployed across a number of stores, which are expected to generate over 50,000 pieces of feedback per year.

Research has found that responding quickly to an inquiry has the greatest impact on customer satisfaction. The US department store chain will now benefit from real time feedback from Avius Surveys. The feedback will be communicated immediately to employees, enabling issues to be resolved before the customer has even left the store, improving the customer experience and helping to increase sales over the Christmas period and beyond.

“Christmas is fast approaching – worth around £50bn to UK retailers alone. Yet businesses continue to lose millions due to poor customer satisfaction,” said Ben Story, CEO at Avius. “It’s great to see this major US department store acting to create a powerful, real-time feedback loop to help improve their already wonderful customer experience.”

Immediate response matters

Customer satisfaction is crucial for all retail stores, especially with the growing trend for consumers taking their spending online. High customer satisfaction levels are intrinsically linked to stronger levels of loyalty, recommendation, trust and reputation and subsequently revenue. “We see many of our customers investing in enhanced in-store technology to improve the customer journey – it really is the way forward,” explained Story.

Avius provides survey and customer experience management solutions enabling consumer-facing businesses to be on the pulse of customer feedback. From the world’s busiest airport, Hartsfield-Jackson International Airport, Atlanta, to The Shard in London – Avius powers the consumer insights that enable companies large and small to make data driven decisions and improve customer satisfaction. Aligned with today’s omni-channel landscape, Avius offers the technology to collect customer feedback online, via apps as well as its popular on-site kiosks.

6 ways to improve your customer satisfaction performance this Christmas:

  1. Ensure customer satisfaction is integrated into business strategy throughout your company, entry to board level
  2. Listen to your customers and act on their feedback
  3. Set and monitor KPIs to spot areas of excellence or those in need of improvement
  4. Manage expectations and keep your promises to your customers
  5. Drive employee engagement; happy employees provide better customer service
  6. Ensure all employees are well equipped to provide customers with knowledge and expertise

About Avius:

10 The number of years Avius has been at the forefront of developing customer feedback technology

27 The number of countries where businesses use Avius solutions

32 The number of languages that can be utilised by customers for completing Avius surveys – all of which are automatically translated back to English for the client to analyse results

11,000,000 The number of responses from customers worldwide using Avius surveys during 2018

Source: Avius

www.avius.com

Facebook:www.facebook.com/avius/

LinkedIn:www.linkedin.com/company/avius/

For Avius logos and images please visit:www.avius.com/press/

Media contact: Patrick Smith, 07734 600553

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New research programme will deliver richer insights to drive higher education developments

London, UK and Oslo, Norway: 15 November 2018: Confirmit has today announced that the Higher Education Statistics Agency (HESA), the experts in UK higher education data and analysis, will be using the Confirmit Horizons platform to support its new UK-wide Graduate Outcomes programme.

Tim Hannington
Tim Hannington

Graduate Outcomes is an ambitious new programme, delivered by HESA that will enable higher education providers to understand how their graduates progress in their careers after graduation. The new model will ensure HESA is able to capture rich, robust and innovative data about graduates that would build a clear picture to help enhance courses but also reflect recent changes in the HE sector and graduate labour market.

Paul Clark, HESA Chief Executive explained: “The Graduate Outcomes survey represents a significant change in how we collect and publish data about the activities and perspectives of graduates. It was critical that we work with suppliers who can support the delivery of the survey effectively, cost-efficiently and with expertise. We ran a wide review of potential suppliers for the survey and data collection part of the programme and it quickly became clear that Confirmit was the right partner for us.”

The first wave of the programme will go live in December and will include both online and telephone data collection, provided through Confirmit Horizons. On an annual basis, over 700,000 graduates will be surveyed, approximately 15 months after the completion of their course. The programme will ensure that HESA is able to gather consistent data using a robust model supported by Confirmit’s technology.

As the UK’s biggest annual social survey, HESA is committed to ensuring that not only do providers receive accurate, actionable data about their courses, but that graduates are able to provide feedback quickly and easily.

Paul Clark continued: “Providing meaningful data back to education providers depends on good response rates. This meant ensuring that web surveys function perfectly on mobile devices. This is important because we know that close to two-thirds of graduates will complete the survey on a tablet or smartphone. Confirmit Horizons will ensure we offer engaging surveys that deliver high-quality, actionable insight.”

Tim Hannington, Chief Revenue Officer, Confirmit said: “The Graduate Outcomes programme is a ground-breaking project and I’m delighted that Confirmit is part of the process. Innovative, methodologically-sound data collection techniques are at the heart of our technology and I’m confident that HESA will use the feedback they receive to provide a clear view of graduates’ success.”

-Ends-

About Confirmit

Confirmit is the world’s leading SaaS vendor for multi-channel Customer Experience, Employee Engagement, and Market Research solutions. The company has offices in Oslo (headquarters), Grimstad, London, Moscow, New York, San Francisco, Sydney, Vancouver, and Yaroslavl. Confirmit’s software is also distributed through partner resellers in Madrid, Milan, Salvador, and Tokyo.

Confirmit powers Global 5000 companies and Market Research agencies worldwide with a wide range of software products for feedback / data collection, panel management, data processing, analysis, and reporting. Customers include Aurora, British Standards Institution, Cross-Tab, Dow Chemical, GfK, GlaxoSmithKline, GMO Research, Nielsen, Research Now, RS Components, QRS, SSI, and Swisscom. Visit www.confirmit.com for more information.

About HESA/Graduate Outcomes

HESA (Higher Education Statistics Agency) is the recognised source of data on higher education in the UK, and the designated data body for England. Its experts collect, analyse, and disseminate accurate and comprehensive statistical information on all aspects of UK higher education to support the strategic aims of its users and enhance the effectiveness of the sector as a whole. It is a charity and a company limited by guarantee. It operates as an independent organisation, working in collaboration with higher education providers, regulators, funders, government departments, policy makers, and other stakeholders.

The Graduate Outcomes survey is being delivered by HESA and will capture the perspectives and current status of recent graduates. All graduates who completed a course will be asked to take part in the survey 15 months after they finish their studies. The survey aims to help current and future students gain an insight into career destinations and development.

Media Contact

Melanie Oxford

Indigo River

M: 07515 632065

E: mel@indigo-river.co.uk

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Top findings:

  • The majority of consumers express a preference for influencers who create authentic, engaging content

  • 90% of marketers say proving authenticity is critical to the future of influencer marketing

  • 85% of marketers say engagement data is the biggest metric of success for influencer marketing

  • ‘Fake followers’ ranks as number one concern within influencer marketing

London. New York. (14 November, 2018): The ‘Influencer Marketing 2020’ report, published today by Influencer Intelligence in association with Econsultancy, found that for approximately 6 in 10 of the digital marketers surveyed, the purpose influencer marketing serves for their business has changed drastically in the last 12 months, with 56% claiming the younger generation of consumers is proving the biggest driver of change.

The report, which stems from a survey of 1,173 marketers and separately, 500 consumers, found that digital natives have come to more firmly reject the way that influencer marketing has been conducted in recent years, and are instead demanding higher levels of authenticity and relevance from the content they consume and brands they trust.

Influencer Marketing 2020 Report
Influencer Marketing 2020 Report

It is not surprising therefore that close to 70% of marketers say that authenticity and transparency is key to influencer marketing success. In fact, 90% of industry respondents say that brands need to take authenticity and transparency more seriously, for it to be sustainable over the long term. Consumer attitudes are similar, with 61% expressing a preference for influencers who create authentic, engaging content.

Experts interviewed for this report stressed the need for due diligence in selecting an influencer to work with, to ensure they are not only a credible match for the brand and their audience, but also the campaign in question.

Contract terms are also changing to reflect the gradual rise in longer-term, organic and more meaningful partnerships that are being forged between brands and influencers.

The study found that micro-influencers, or those with less than 100,000 followers, continue to be in high demand. The matter of relatability and trust is what makes this segment more appealing with 61% of consumers surveyed saying they relate better to the content produced by micro influencers. Moreover, Industry experts agree unanimously (100%) with consumers on the importance of collaborating with influencers whose following is relevant to the brand. Three quarters of industry respondents say influencers should already be a fan of the brand, for example, to prove their relevance.

Findings from the report underscore the shifting digital media landscape as social influencers and niche, emerging talent attach itself to the traditional celebrity endorsement space, not because of their fame or followers but purely for the influence they command online – changing the rules of engagement as we know it.

Influencer marketing has evolved from a social media nice-to-have to a critical segment of the digital marketing mix in the short space of two years. Now the approach marketers take towards their influencer-led campaigns has to evolve with it too,” said Megan Falconer-Taylor, Director of Product at Influencer Intelligence. “The report findings are a wake-up call to marketers, proving that if influencer marketing is to sustain and deliver desired ROI, trust and authenticity needs to be established every step of the way, from influencer selection right through to campaign delivery.”

Other key findings include:

  • 61% of consumers, aged 18 to 34, have at some point been swayed in their decision-making by digital influencers
  • 100% of marketers agree that ‘relevance’ is the most sought-after attribute in influencers
  • Confusion continues to plague disclosure guidelines
  • More than half of brands are searching for influencers manually
  • Proving the ROI of individual influencers is a big challenge for 84% of marketers

About the report

The most comprehensive of its kind on the topic, the research report was released today by Influencer Intelligence, the leading influencer and celebrity engagement platform, in association with Econsultancy. The report explores how the influencer marketing landscape has evolved in 2018 and looks at how well collaborations are currently being executed. As the title of the report suggests, it also considers the future of influencer marketing, and the challenges and capabilities that must be addressed for it to be sustainable.

The full report can be downloaded here: https://influencer.econsultancy.com/II_Influencer_Marketing_2020_Report.html

ENDS.

Methodology and Sample

There were 1,173 marketing specialists who responded to the research request this year, which took the form of an online survey. Respondents included inhouse brand marketers, agencies, consultants and influencer talent, across a broad range of industry sectors. In addition, 500 consumers aged 18 to 34 years were surveyed, in the UK and the US, to gauge their attitudes and perceptions of digital influencers.

Detailed breakdowns of the respondent profiles are included in the Appendix of the report.

Contributors

The report features qualitative interviews from a wide range of industry experts including brands, agencies, influencers and consultants. Interviews were carried out over the phone in August and September 2018.

About Influencer Intelligence

Influencer Intelligence is a powerful data intelligence tool that combines the knowledge and insights marketers need to deliver a successful influencer and celebrity marketing strategy.

From emerging talent to mainstream tastemakers, Influencer Intelligence helps businesses worldwide to discover and connect with only the most relevant talent.

Contact:

Priyanka Mehra-Dayal, Senior Content Marketing Manager, Influencer Intelligence. Email: priyanka.mehra-dayal@centaurmedia.com

Web: influencerintelligence.econsultancy.com

Join the conversation online using the hashtag #influencermarketing2020

Instagram: @influencerintelligence

Twitter: @influencerintel

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  • Alresford-based company awarded two-star accreditation by Best Companies

Alresford, UK, November 13, 2018CleverTouch Marketing, Europe’s most respected Marketing Technology consulting and service provider, has been awarded a two-star accreditation by Best Companies, the leading engagement agency behind the coveted Sunday Times 100 Best Places to Work list.

The accreditation is the second-highest standard available and recognises CleverTouch as an employer with an ‘outstanding’ commitment to workplace engagement. The accreditation is based on several factors, including employee feedback and engagement, salaries, company benefits and charity work, among others.

CleverTouch logo
CleverTouch logo

CleverTouch, which launched its campaign to be a ‘Best Place to Work’ in June, is well on its way to becoming a Sunday Times Best Company to Work For.

Adam Sharp, CEO and Co-Founder of CleverTouch commented: “We hoped to be a ‘one to watch’; so naturally we are delighted to be 2-star accredited and just a whisker away from a guaranteed spot in the Sunday Times Top 100. It’s a testament to the wider leadership team, the people we employ and the amazing client base we work with.

We are growing at a phenomenal rate, and will continue to create exciting opportunities in the future, in the jobs we create, and the environment we work in.”

The CleverTouch team find out in December whether the company has been included in the 2019 Sunday Times Top 100 Best Companies to Work For list. Until then, the team will continue to build on what is already an extraordinary and positive working environment.

–END—

About CleverTouch

http://clever-touch.com

CleverTouch Marketing is Europe’s leading Marketing Automation consulting and service provider, and is the first winner of Marketo’s International Partner of the Year Award 2018. Created by marketers with Marketing Automation in mind, its mission is to help clients optimise their investment in marketing technology through change management, organisational re-thinking, marketing insight and technical capabilities. It currently serves over 400 clients across multiple verticals including technology, business, media and financial services.

Contact

For further information, please contact:

Kate Boyce, CleverTouch Marketing

kboyce@clever-touch.com

+44 (0)1962 677000

Leah Jones, CommsCo

ljones@thecommsco.com

+44 7876 117760

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New partnership empowers marketing, innovation, learning & development and archive teams to create employee narratives that draw on authentic corporate and brand heritage

Boston, MA, San Francisco, CA and Oxford, UK: October 24, 2018: Preservica, leaders in active digital preservation software, and Enwoven, innovators in how industries capture their stories and share knowledge, have announced a partnership that empowers organizations to create immersive employee narratives that will last forever.

Preservica and Enwoven
Preservica and Enwoven

The platform combines photos, documents, audio and video, that draw on authentic assets from the corporate archive, with contextual input from employees, teams, and leaders. This brings once fragmented knowledge to life in a vibrant, engaging narrative while at the same time ensuring the longevity and integrity of those valuable digital assets now and into the future.

Using the unified platform, corporate archive, marketing and HR teams can quickly assemble and create interactive stories designed to strengthen a brand, inspire new thinking and celebrate internal culture or milestone events. Preservica’s active digital preservation technology allows brand, product and heritage assets to be quickly collected into a single trusted environment, making them easy to search, find, assemble and render for storytelling initiatives using Enwoven. The technology also migrates files to newer formats to ensure assets can be used and re-used over decades for on-going engagement.

“Partnering with Preservica lets us create a unique product for not only preserving organization’s assets, but ensuring they become institutional knowledge,” says Niles Lichtenstein, Enwoven CEO and Co-founder. “Transforming single assets into dynamic narratives and stories amplifies the impact of heritage and experience across organizations.”

“Preservica is already trusted by a growing number of major corporations to protect and future-proof unique brand, product and heritage assets,” Mike Quinn CEO of Preservica added. “Our technology opens up new ways to quickly collect, find and assemble these authentic digital assets that Enwoven transforms into engaging new narratives. The platform also ensures these valuable assets can continue to be rendered and used for on-going story-telling and heritage brand campaigns”.

In a fragmented media world, organizations are increasingly using their brand heritage to create stories and campaigns that maintain and expand brand loyalty and market share. Although, with hundreds of file formats, stored in multiple locations the additional tasks of finding usable files to support these efforts has added another challenge to the modern marketing and archive team. The Preservica and Enwoven partnership opens new possibilities where files can be stored and preserved in a useable format and easily found and assembled to create engaging employee and customer narratives.

About Preservica

Preservica is changing the way organizations around the world protect and future-proof critical long-term digital information. Available in the cloud (SaaS) or on-premise, our award-winning active digital preservation software has been designed from the ground-up to tackle the unique challenges of ensuring digital information remains accessible and trustworthy over decades.

It’s a proven solution that’s trusted by business, archives, libraries, museums and government organizations around the world – including the UK National Archives, Texas State Library and Archives, MoMA, Yale and HSBC – to name a few. Preservica is an AWS Government Competency Partner meeting the highest levels of availability, reliability and security for government workloads and data. Visit: www.preservica.com Twitter: @preservica

About Enwoven

Enwoven is a SaaS startup in Oakland, CA creating interactive knowledge software for organizations and enterprises needing to capture and share valuable institutional knowledge. With initial seed funding from The New York Times, the company has roots in storytelling and creating narratives that resonate. Additionally, Enwoven co-founders Niles Lichtenstein and Ben Yee took the startup through both the Matter and Alchemist Accelerator programs in San Francisco.

Media inquiries

In the UK: For further information, please contact: Edward Clark, eclark@thecommsco.com, or call: +44 (0) 203 697 6680

In Canada and the US: For further information, please contact: Maria Doyle, maria@doylestratcomm.com, or call: 781-964-3536

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